Words are powerful motivators which, when used properly, can get people moving and take action.
After all, this is a primary mover behind copywriting for business and entrepreneurs.
A big part of it, too, is giving people value for their time. It also has to be quality value, not some random verbage slapped together.
Business people truly want to have the power of persuasion used as an incentive toward getting more clients.
Therefore, persuasive words and phrases help move toward securing a higher conversion rate in leads.
Here are three ways words can make that happen:
1) Authenticity. There has to be some sort of authentic feel which can bring people closer together. This authenticity plays a vital role in dissecting what type of audience truly fits your business’ offerings. If someone is looking to work with a real estate agent on a home deal, then they want to make sure the agent is really good and clear on what he or she can offer. Having an authentic way of expressing one’s services can be parlayed into a client’s trust. In turn, that trust can become a sale.
2) Integrity. Establishing a sense of integrity around your business will make those interested that much more so. If someone has been around a long time, then they are going to receive a leg up in the integrity game. That’s compared to the new hotshot on the scene. Yet don’t count out the hotshot because that business just might be able to parlay some lightning-fast integrity from their end. Proper words, combined with a powerful experience, can equate into building integrity brick by brick.
3) Your word. Now I don’t mean “words” in a sense. I mean along the lines of an ancient saying that “my word is my bond.” Your word and how it is expressed throughout your business can make all the difference in the world. This ties together with authenticity and integrity, meshing all three together to provide you with an indelible sense of power.
All of these ways can help convert more leads into sales.
It’s a matter of making sure your business or product’s message is on point and targeted toward your core market audience.